SOBRIETY
Sobriety – a return to the essential and traditional
The Sobriety trend theme shows where short-lived, seasonal trends end and consistent value begins. The background to this change in consumer behaviour is that, in recent years, consumers have built on an ethical self-image, concrete quality and service demands, which they want to maintain, even in difficult financial times. Consumer behaviour may have changed but standards have not.
The new consumer landscape is characterised by quality, longevity, sustainability and significance. In this context, a new generation of designers are researching forgotten skills and traditional craftsmanship is making a comeback. This goes hand in hand with a growing desire on the part of consumers to find out more about manufacturing and manufacturers.
. Doubleface by Florian Hauswirth (Postfossil photography/Nici Jost)
The Serenity trend characteristic makes it clear that consumers are re-evaluating their lifestyle and are looking for products to build emotional attachment with.
New School reinterprets the classic design of the 1950s, while Classic Modernity reflects a style, which symbolises honesty, quality and consistency, evoking nostalgia and authenticity.
Minimal Luxury satisfies the need for pure, clean, simple designs and symbolises a charming, timeless look.
.VIDEO: Characteristics of the trend direction SOBRIETY
See impressions of the Trend Book in the video by The Future Laboratory!
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